THE THREE FULL-LINE 
PRICES 
1. CaearesT Fuil-LINE PricE~The lowest 
price at which any class of goods can be pro- 
duced and sold, provided the goods are of such 
good quality that customers will buy them again 
and again. 
>». BesT-sELLING FuLL-LINE PricE.—The inter- 
mediate price at which all of our customers buy 
at one time or another, at which most of our 
customers buy all of the time, and at which we, 
consequently, sell the most goods. 
3. Higaest Furi-LINE PRICE.—The highest 
price at which their incomes will allow the 
great majority of our customers to buy.